About us

RB Custom brand began his creative journey not in the atelier, but behind the scenes — as a stylist, shaping looks for editorials and campaigns. That’s where the first sketches of his headwear were born: bold, sculptural, and deeply personal. What started as one-of-a-kind pieces for photoshoots eventually evolved into a full-fledged brand, launched in 2015 in Lviv and now based in Kyiv.

Every RB hat carries the imprint of tradition and reinvention. We studied in local artisan workshops, learning time-honored techniques and blending them with a fresh, directional aesthetic. Inspired by art, vintage fashion, family archives, and Ukrainian heritage, RB designs fuse utility and statement — they feel both timeless and of-the-moment.

Our brand reimagines headwear not as a forgotten accessory, but as a signature element of everyday style — modern, expressive, and essential.

Today, RB pieces are worn by some of the world’s most influential men and women — from pop icons to supermodels — and featured in global fashion publications. Yet the brand remains deeply rooted in its origin: every hat is proudly crafted in Ukraine. For us, supporting local production isn’t just a choice — it’s a commitment to authenticity, sustainability, and community.

This is more than headwear.

This is the new hat culture.